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Changing Attitudes Toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications.
Peer reviewed Peer reviewed
Koballa, Thomas R., Jr. – Journal of Research in Science Teaching, 1984
Tested the effect of two systematically designed persuasive communications on attitudes toward energy conservation of 85 preservice elementary teachers differing in energy-related developmental advancement. One finding is that two-sided communication was more effective than one-sided communication regardless of level of developmental advancement…
Descriptors: Attitude Change, Cognitive Development, Communication (Thought Transfer), Conservation Education