Background: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age)…

Four intervention models are reviewed for their applicability to initiation of community-based programs for drug abuse prevention in youth. An expanded model is offered and applied to an existing program to suggest methods of organizing communities for sequenced long-term drug prevention programming. (Author/MT)

This article points out that well-defined objectives are essential to developing an articulate community drug abuse prevention program and to evaluating its effectiveness. Discussed are: definitional, program breadth, endpoint, program content, policy, implementation and continuation, and evaluation objectives. (MT)

Racial, ethnic, and sociocultural diversity presents a formidable challenge to substance abuse prevention efforts. An intervention planning model, which addresses these barriers from the perspective of a communication-behavior change theoretical framework, is presented. (Author/MT)

Presents guidelines for organizations planning head injury prevention programs for bicyclists. The guidelines examine the magnitude of the problem and potential impact of helmet use, characteristics of helmets, barriers to increasing helmet use, and approaches to increasing helmet use. Bicycle helmet legislation and community educational campaigns…