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McGuffey, Amy R. – Journal of School Public Relations, 2012
In the past, school and college administrators relied heavily on advice from colleagues, largely because they had an internal orientation toward their work. As the social, political, and economic influence of external forces became more apparent, they learned to value input from a range of stakeholders. Robert Taft, former governor of Ohio, is a…
Descriptors: Stakeholders, Community Relations, Economic Factors, Administrator Role
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Petersen, George; Williams, Barbara Morrow – Journal of School Public Relations, 2005
The ability of the superintendent to communicate ethical leadership to the community and demonstrate a positive relationship with the board president and the board of education has considerable influence on communities' perceptions of the quality of educational programs and the academic achievement of children. This investigation employed…
Descriptors: Community Relations, Boards of Education, Ethics, Superintendents