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Zimmerman, John; Sharp, Taylor – Journal of School Public Relations, 2013
Given that social media dominates informal and often formal communication routes, we argue that schools must reshape their attention to a fourth rhetorical dimension: the media through which they communicate. Specifically, schools must find ways to embrace social media as a mechanism to reach their broad audiences. This article identifies clear…
Descriptors: Social Networks, Audiences, Rhetoric, Faculty Development
Kosiczky, Bonnie; Mullen, Carol A. – Journal of School Public Relations, 2013
How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…
Descriptors: High Schools, Public Schools, Public Relations, Teacher Student Relationship
Higbee, Jeanne L. – Journal of School Public Relations, 2007
This article describes Universal Instructional Design as an inclusive pedagogical model for use in educational programs, whether provided by traditional educational institutions, community-based initiatives, or workplace literacy projects. For the benefit of public relations specialists and classroom educators alike, the article begins with a…
Descriptors: Access to Education, Instructional Design, Classroom Environment, Public Relations
Schuttloffel, Merylann J.; Thompson, Joan; Pickert, Sarah – Journal of School Public Relations, 2004
This article focuses on a model for incorporating academic service learning into a teacher preparation program intended to enable preservice teachers to develop an understanding of social justice and diversity through school and community relationships. Linked to the theme of knowledge construction, diffusion, and transformation, this article…
Descriptors: Social Justice, Theory Practice Relationship, Service Learning, Reflective Teaching