Limits of Credibility: The Case of Political Persuasion.

Chebat, Jean-Charles; And Others

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Peer reviewed

ERIC Number: EJ414086

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0022-4545

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Limits of Credibility: The Case of Political Persuasion.

Chebat, Jean-Charles; And Others

Journal of Social Psychology, v130 n2 p157-67 Apr 1990

Explored the interactive effects of three major variables affecting message acceptance: (1) source credibility; (2) degree of recipient involvement; and (3) locus of control. Canadian students (381) evaluated a political party's views and credibility. Found credibility had an impact on message acceptance and externally controlled recipients were more sensitive to the effects of credibility. (NL)

Descriptors: Attitudes, Behavior Theories, Beliefs, Foreign Countries, Higher Education, Locus of Control, Persuasive Discourse, Political Science, Psychological Studies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Canada

Grant or Contract Numbers: N/A

Author Affiliations: N/A