The Uses of Institutional Financial Aid as a Marketing Incentive in Higher Education.

Anderson, Carol H.; And Others

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ERIC Number: EJ330005

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

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The Uses of Institutional Financial Aid as a Marketing Incentive in Higher Education.

Anderson, Carol H.; And Others

Journal of Student Financial Aid, v15 n3 p19-30 Fall 1985

Current policies and practices in Illinois colleges and universities in using institutional financial aid as a student recruitment means are discussed, and sources and types of aid for specific student target groups are examined. (MSE)

Descriptors: College Attendance, Enrollment Influences, Higher Education, Incentives, Marketing, School Policy, State Surveys, Student Financial Aid, Student Recruitment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Illinois

Grant or Contract Numbers: N/A

Author Affiliations: N/A