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Content Strategy and Intercultural Communication: Analysis of International Websites of Chinese Universities
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Tang, Yingying; Ding, Huiling – Journal of Technical Writing and Communication, 2023
This study examines the content strategies of 12 Chinese universities' international websites. Going beyond the Hofstede--Hall model, we explore a novel mixed-method study using both content strategy analysis and user research to investigate intercultural web-based communication strategies. Our study identifies the impacts of Chinese cultural and…
Descriptors: Foreign Countries, Web Sites, Intercultural Communication, Universities