Proposals are ubiquitous documents with challenges beyond the writing task itself, such as project management, strategic development, and research. Reporting on proposal instruction research in other fields and the results of an interview study with proposal writers, this article argues for a shift in how proposals are taught and conceptualized.…

Contends that a well-prepared "capture plan" can mean the difference between winning or losing a procurement opportunity. States that the plan can become a tool for use while assembling a proposal team. Provides information regarding the content of a typical plan--from details needed for a basic program summary to steps required to conduct…