A significant problem for practitioners of technical communication is to gain the skills to compete in a global, multicultural work environment. Instructors of technical communication can provide future practitioners with the tools to compete and excel in this global environment by introducing heuristics of cultural dimensions into the…

Points out that formalization of cognitive grammar is difficult to achieve within the present formulation of the grammar. Introduces a modification that will allow modeling the process of similarity. Suggests using analogical modeling. Indicates some consequences of the proposition for the practice of communication. (PA)

States that recently a new operational perspective on language has emerged, and as a result, a specific, analogical solution within such an approach is being developed. Describes that position briefly and sketches how such a perspective can lead to a theoretical justification of selected elements of established technical writing practice. (PA)