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Journal of Technical Writing… | 1 |
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Goodwin, Dave | 1 |
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Goodwin, Dave – Journal of Technical Writing and Communication, 1994
Describes how professional writers from Bell Northern Research, enrolled in a professional writing program, designed a quick reference guide for in-house use, and then provided a theoretical framework to ground and explain their visual design choices. Offers the instructor's theoretical reflections on how visual design can motivate readers to read…
Descriptors: Case Studies, Higher Education, Program Descriptions, Rhetoric