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ERIC Number: EJ544220
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0047-2816
EISSN: N/A
Available Date: N/A
Down the Rabbit-Hole: Exploring Health Messages on the World Wide Web.
Koski, Cheryl A.
Journal of Technical Writing and Communication, v27 n1 p49-55 1997
States that 25 years ago, James Carey and John Quirk questioned whether technology would revolutionize communication. Finds that while traveling the information superhighway, people experience "the rhetoric of the electronic sublime." Explores 50 award-winning health messages on the Web; suggests that the traditional concepts of source, content, purpose, audience, and presentation can provide a sense of direction. (PA)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A