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Motameni, Reza – Journal of University Teaching and Learning Practice, 2018
Purpose of the Study: The overall purpose of this study was to investigate whether or not the incorporation of combined flipped classroom, and collaborative learning pedagogical schemes in two restructured sections of principles of marketing course, had any positive impact on students' learning of 100 key marketing concepts, processes, and…
Descriptors: Marketing, Blended Learning, Cooperative Learning, Teaching Methods