Four stories were divided into function word units; a dozen variables were all found to be statistically significant predictors of recall. For the more structured stories, subjects' intuitions, gist, and redundancy were the best predictors; for the less structured stories, serial position and repetition were best. (EJS)

After evaluation of 125 words was obtained on 51 separate scales, six more general factors emerged: spelling and sound, imagery and meaning, word frequency, recall, emotionality, and goodness. The claim is that multivariate research is a necessary addition to the study of verbal behavior. (PJM)