Experiment I studied type of processing (semantic or nonsemantic) and dimension of rating (pleasantness or frequency of occurrence). Recall was higher under semantic conditions and after ratings of pleasantness. Experiment 2 showed that the difference between incidental and intentional learners increases as more stress is placed on the learning…

Describes two experiments on the processing of ambiguous words: one involving lexical decisions for words related to dominant or subordinate meanings of homograph primes, the other involving ambiguous words ending sentences that bias the homographs at varying degrees. Concludes that dominance and context contribute independently to processing of…

After evaluation of 125 words was obtained on 51 separate scales, six more general factors emerged: spelling and sound, imagery and meaning, word frequency, recall, emotionality, and goodness. The claim is that multivariate research is a necessary addition to the study of verbal behavior. (PJM)