The paper considers the particular value of focusing on the look as a medium when studying visual cultures. This focus is helpful for coming to terms with distinct understandings of the visual. To address the look as a medium, four analytical dimensions are introduced for distinguishing among separate but closely interrelated visual phenomena: the…

This study begins with the assumption that visual and related literacies are essential frameworks to foster not only students' learning of visual communication principles, but also 21st century skills such as creative problem solving and self-directed learning. We focus on assignment directions as a particular instructional component. In contrast…

Visual literacy is an important skill for students to have in order to interpret embedded messages on signs and in advertisements successfully. As advertisements today tend to feature iconic people or events that shaped the modern world, it is crucial to develop students' visual literacy skills so they can comprehend the intended messages. This…

The ubiquitousness of images in the digital era highlights the importance of individuals' visual communication skills in the 21st Century. We conducted a literature review of visual literacy initiatives in academic institutions to illustrate best practices for imparting these skills in students. The literature review identified five categories of…