Tufts University Hirsh Health Sciences Library created a Facebook page and a corresponding managing committee in March 2010. Facebook Page Insights data collected from the library's Facebook page were statistically analyzed to investigate patterns of user engagement. The committee hoped to improve posting practices and increase user engagement…

Libraries are widely known as institutions that access, organize, and preserve collections of information. Libraries are also dynamic administrative entities that generate and exchange internal business information. From small operations with limited staff and technology to large, multidepartmental institutions with full IT support, libraries…