Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…

Academic libraries are flocking to online social networking sites in an effort to meet users where they are. Pinterest is the latest of these rapidly growing online social networking tools. The author of this article reports results from a survey on academic libraries' presence on Pinterest. The survey found most academic library pinboards are in…

This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's…