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Barriers to Knowledge Transfer of the Franchisor to Franchisee: An Application in Language Schools
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Araújo, Davi Lucas Arruda de; Popadiuk, Silvio; Pereira, Rafael Morais – Journal of Workplace Learning, 2020
Purpose: This study aims to measure the influence of the barriers present in the knowledge transfer at the sales process, by the franchisor to the franchisee, in language schools in the São Paulo/SP city, Brazil. The theoretical aspects include the transfer of knowledge displayed through communication model and barriers inherent in this process.…
Descriptors: Barriers, Second Language Instruction, Second Language Learning, Second Language Programs