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Peer reviewedZhang, Ping; von Dran, Gisela M. – Journal of the American Society for Information Science, 2000
Investigates Web site design factors and their impact from a theoretical perspective. Presents a two-factor model that can guide Web site design and evaluation. According to the model, there are two types of design factors: hygiene and motivator. Results showed that the two-factor model provides a means for Web-user interface studies. Provides…
Descriptors: Computer Interfaces, Design Preferences, Evaluation Criteria, Internet
Peer reviewedBucy, Erik P.; Lang, Annie; Potter, Robert F.; Grabe, Maria Elizabeth – Journal of the American Society for Information Science, 1999
Examines differences between the formal features of commercial versus noncommercial Web sites, and the relationship between Web page complexity and amount of traffic a site receives. Findings indicate that, although most pages in this stage of the Web's development remain technologically simple and noninteractive, there are significant…
Descriptors: Competition, Computer Attitudes, Computer Interfaces, Computer System Design
Peer reviewedKacmar, Charles J.; Carlson, John R. – Journal of the American Society for Information Science, 1999
Results of two studies of user design preferences for link markers--entities that signify pathways to additional information in hypermedia information systems--indicate that, in general, link markers that employ color and bound objects are the most effective in communicating the existence and extent of links and are most preferred by users.…
Descriptors: Color, Computer Interfaces, Computer System Design, Design Preferences
