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Zhang, Ping; von Dran, Gisela M. – Journal of the American Society for Information Science, 2000
Investigates Web site design factors and their impact from a theoretical perspective. Presents a two-factor model that can guide Web site design and evaluation. According to the model, there are two types of design factors: hygiene and motivator. Results showed that the two-factor model provides a means for Web-user interface studies. Provides…
Descriptors: Computer Interfaces, Design Preferences, Evaluation Criteria, Internet