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Peer reviewedLiberatore, Matthew; Titus, George J. – Journal of the Society of Research Administrators, 1989
The links between research and development (R&D) and business planning were investigated through interviews with R&D and business executives in nine industrial corporations. Results show planning is generally program or project oriented, with little evidence strategic planning is the norm. Suggestions for improving R&D planning are…
Descriptors: Business Administration, Change Strategies, Industry, Long Range Planning
