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Curriculum Development2
Curriculum Research2
Higher Education2
Internship Programs2
Journalism Education2
School Surveys2
Advertising1
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Marketing1
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Public Relations1
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Journalism Educator2
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Agee, Warren K.2
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Copywriting, Internships Lead Ad Curricula Changes.
Peer reviewed Peer reviewed
Agee, Warren K. – Journalism Educator, 1979
Findings from a national study of 113 schools show that more copywriting and internship courses have been added to advertising school programs than courses in any other subject areas. Among supporting courses, marketing has been most frequently added as a requirement. (RL)
Descriptors: Advertising, Core Curriculum, Curriculum Development, Curriculum Research
Internships Way Out Front in PR Curricula Changes.
Peer reviewed Peer reviewed
Agee, Warren K. – Journalism Educator, 1979
Provides evidence from a survey of 113 schools to confirm that public relations is an expanding field of study in journalism units. (RL)
Descriptors: Curriculum Development, Curriculum Research, Higher Education, Internship Programs