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Advertising | 1 |
Course Content | 1 |
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Higher Education | 1 |
Journalism | 1 |
Journalism Education | 1 |
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Journalism Educator | 1 |
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McCann, Guy | 1 |
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Journal Articles | 1 |
Reports - Evaluative | 1 |
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McCann, Guy – Journalism Educator, 1988
Discusses the advantages of using real-life clients for class assignments in copywriting courses. Presents suggestions for client sources and identifies possible problems which may be encountered. (MM)
Descriptors: Advertising, Course Content, Field Experience Programs, Higher Education