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Mini-Campaign Smooths Bumps for Ad Campaigns.
Peer reviewed Peer reviewed
Pasadeos, Yorgo – Journalism Educator, 1987
Describes a project in which students work in teams to prepare an advertising campaign for a real client, who chooses the best campaign at the end of the semester. (FL)
Descriptors: Advertising, Audience Analysis, Course Content, Education Work Relationship
Teaching Tips.
Peer reviewed Peer reviewed
Journalism Educator, 1985
Presents a variety of journalism classroom techniques, including an editing scavenger hunt, a discovery method for compiling news sources, intense instruction in news technology, criteria for evaluating ad copy, a course combining print and broadcast journalism, use of the Teletext, and teaching ad forms for the new media. (HTH)
Descriptors: Advertising, Electronic Equipment, Higher Education, Information Seeking