Descriptor
| Behavior Patterns | 2 |
| Media Research | 2 |
| Newspapers | 2 |
| Use Studies | 2 |
| Geographic Regions | 1 |
| Marketing | 1 |
| National Surveys | 1 |
| Urbanization | 1 |
Source
| Journalism Quarterly | 2 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedSobal, Jeff; Jackson-Beeck, Marilyn – Journalism Quarterly, 1981
An analysis of national data on newspaper readership revealed that nonreaders differed from readers in age, education, income, occupation, and political, and social participation. (FL)
Descriptors: Behavior Patterns, Media Research, National Surveys, Newspapers
Peer reviewedTillinghast, William A. – Journalism Quarterly, 1981
Analyzes four studies indicating that newspaper penetration is (1) declining nationally, (2) varies significantly in different regions of the United States, and (3) increases with increased urbanization. (FL)
Descriptors: Behavior Patterns, Geographic Regions, Marketing, Media Research


