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Peer reviewed Peer reviewed
Humke, Ronald Gene; And Others – Journalism Quarterly, 1975
Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)
Descriptors: Advertising, Behavior Patterns, Content Analysis, Higher Education
Peer reviewed Peer reviewed
St. Dizier, Byron – Journalism Quarterly, 1985
Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)
Descriptors: Behavior Patterns, Editorials, Mass Media Effects, Media Research