Descriptor
| Advertising | 4 |
| Comparative Analysis | 4 |
| Media Research | 3 |
| Newspapers | 2 |
| Periodicals | 2 |
| Content Analysis | 1 |
| Costs | 1 |
| Cross Cultural Studies | 1 |
| Cultural Awareness | 1 |
| Cultural Differences | 1 |
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| Journalism Quarterly | 4 |
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| Blankenberg, William B. | 1 |
| Choe, Jae-Hyun | 1 |
| McCleneghan, J. Sean | 1 |
| Reid, Leonard N. | 1 |
| Soley, Lawrence C. | 1 |
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| Journal Articles | 4 |
| Reports - Research | 4 |
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| New Mexico | 1 |
| South Korea | 1 |
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Peer reviewedBlankenberg, William B. – Journalism Quarterly, 1983
Concludes that the Gannett newspaper chain has the highest average advertising rate of the chains studied. (FL)
Descriptors: Advertising, Comparative Analysis, Costs, Media Research
Peer reviewedMcCleneghan, J. Sean – Journalism Quarterly, 1987
Compares local radio advertising with small daily and weekly newspapers in influencing the outcome of 11 New Mexico mayoral races in 1986. Reports that the 11 winning mayoral candidates paid attention to radio political advertising in their media mix. (MM)
Descriptors: Advertising, Comparative Analysis, Elections, Mass Media Effects
Peer reviewedSoley, Lawrence C.; Reid, Leonard N. – Journalism Quarterly, 1988
Compares the dress of adult models in magazine advertisements in 1964 and 1984. Finds that nudity is more prevalent in magazine ads in 1984 than in 1964. (RS)
Descriptors: Advertising, Comparative Analysis, Content Analysis, Media Research
Peer reviewedChoe, Jae-Hyun; And Others – Journalism Quarterly, 1986
Concludes that models in American magazine ads are older than those in Korean ads and are more likely to be smiling. (FL)
Descriptors: Advertising, Comparative Analysis, Cross Cultural Studies, Cultural Awareness
