Descriptor
| Media Research | 3 |
| Predictor Variables | 3 |
| Use Studies | 3 |
| Audiences | 2 |
| Newspapers | 2 |
| Adults | 1 |
| Bias | 1 |
| Credibility | 1 |
| Educational Background | 1 |
| Employment Level | 1 |
| Income | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 3 |
Publication Type
| Journal Articles | 3 |
| Reports - Research | 3 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedBurgoon, Michael; And Others – Journalism Quarterly, 1981
Reports that while "personalism"/surveillance and competence/trust ratings predict user satisfaction with newspapers, bias ratings do not. (FL)
Descriptors: Audiences, Bias, Credibility, Media Research
Peer reviewedBurgoon, Michael; And Others – Journalism Quarterly, 1981
Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)
Descriptors: Audiences, Journalism, Marketing, Media Research
Peer reviewedWhitney, D. Charles – Journalism Quarterly, 1980
Reports on a study undertaken to determine whether status inconsistency (discrepancies within individuals regarding such factors as income, occupation, and education) would contribute additional explanation of variance in attention to public affairs media content beyond the effects of individual status predictors. (GT)
Descriptors: Adults, Educational Background, Employment Level, Income
