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Dominick, Joseph R.; And Others – Journalism Quarterly, 1979
A content analysis of the 23 prime time and Saturday morning television programs most popular with children suggested that in prime time programs, assertive and helping behavior were more frequent than aggression in efforts to solve problems, but that the rate of aggression was higher in Saturday programs. (GT)
Descriptors: Aggression, Assertiveness, Childrens Television, Content Analysis