Analyzes the amount of space six American and four European newspapers give to local, national, and international news. Concludes that all of the newspapers have a localized point of view, but that each displays significant differences in the components and scale of localization. (FL)

Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Demonstrates that canonical correlation is superior to other multivariate methods for analyzing the relationships between two variable sets in mass communication investigations. (GW)

Examines (1) whether previous research has actually measured the information content of ads; (2) how such content should be measured; and (3) trends in factual content of general magazine ads for 1958, 1968, and 1978. Concludes that while most ads contain nonfactual claims, most also have factual claims. (FL)

Reveals that survey respondents who agree to complete time-use diaries differ significantly in several characteristics from those respondents who are only willing to complete a questionnaire. (FL)

Raises questions concerning the percentage of responses necessary to obtain accurate results from a survey. (RB)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Reviews citation networks and discovers that the six major areas of activity in mass communication research are (1) television and politics, (2) sociological studies of journalists, (3) agenda setting, (4) the effects of mass communication, (5) the credibility of various news media, and (6) the characteristics of users and nonusers of mass media.…

Reports on a study that assessed the degree to which newspaper distribution areas with competitive and noncompetitive dailies could be distinguished from one another. (FL)

Describes a method for determining the accuracy of science news coverage. (RB)

Examines the stability-reliability of two of the gratification constructs--surveillance and communicatory utility--to provide evidence on the convergence of several of the indicators used in previous research and to examine the interrelationships between the constructs. (FL)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)