Traces events leading to the suspension of the Television Code of the National Association of Broadcasters in 1982 and looks at changes that have occurred in the informal and formal regulation of advertising as a result of that suspension. (FL)

Results demonstrated that color affects females more than males but increases positive judgement of aesthetic value and overall quality of commericlas for both sexes.

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

Reports results of a survey in which 200 teenaged girls indicated which television woman was like them, which one they would like to be like, which would be the best friend and the best mother, which women exhibited the most control over their situations, and which female television star most resembled the "typical American female." (GT)