Peer reviewedERIC Number: EJ085829
Record Type: CIJE
Publication Date: 1973
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How Political Party Workers Respond to Political Advertising
Sheinkopf, Kenneth G.; And Others
Journalism Quarterly, 50, 2, 334-39, Sum 73
Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)
Descriptors: Advertising, Media Research, Newspapers, Political Issues, Publicize, Questionnaires, Television, Voting
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