Peer reviewedERIC Number: EJ171415
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Advertising Content: Persuasion, Information or Intimidation?
Marquez, F. T.
Journalism Quarterly, 54, 3, 482-91, F 77
An analysis of 600 advertisements from six publications revealed that almost twice as many were basically persuasive as were basically informative, and that only 1.2 percent could be classified as intimidating. (GW)
Descriptors: Advertising, Content Analysis, Information Dissemination, Persuasive Discourse, Research
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
