Peer reviewedERIC Number: EJ230049
Record Type: Journal
Publication Date: 1980
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Abstractor: N/A
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The Likert Scale's Midpoint in Communications Research.
Ryan, Michael
Journalism Quarterly, v57 n2 p305-13 Sum 1980
Results of two studies indicate that the way in which Likert scale data are scored can make a difference when statistical significance tests are used. The studies raise a number of questions about the use of Likert scales in communication research. (GT)
Publication Type: Journal Articles; Reports - Research; Reports - Evaluative
Education Level: N/A
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Language: English
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