Peer reviewedERIC Number: EJ259399
Record Type: Journal
Publication Date: 1981
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Market Potential for Morning Papers.
Burgoon, Michael; And Others
Journalism Quarterly, v58 n4 p607-12 Win 1981
Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)
Descriptors: Audiences, Journalism, Marketing, Media Research, Media Selection, Newspapers, Predictor Variables, Use Studies
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
