Peer reviewedERIC Number: EJ398874
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
How Readers and Advertisers Benefit from Local Newspaper Competition.
Everett, Shu-Ling Chen; Everett, Stephen E.
Journalism Quarterly, v66 n1 p76-79,147 Spr 1989
Explores relations among three competitive schemes with respect to newspapers' price structures, including advertising rates and prices to consumers. Finds that readers get some benefit from greater competition, but that advertisers do not. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
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