Use of Message Stimuli in Mass Communication Experiments: A Methodological Assessment and Discussion.

Slater, Michael D.

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Peer reviewed

ERIC Number: EJ435677

Record Type: Journal

Publication Date: 1991

Pages: N/A

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ISSN: ISSN-0196-3031

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Use of Message Stimuli in Mass Communication Experiments: A Methodological Assessment and Discussion.

Slater, Michael D.

Journalism Quarterly, v68 n3 p412-21 Fall 1991

Examines current practices in mass communication research with respect to message experiment design, analysis, and interference. Provides a logically consistent framework for mass communication researchers to make experimental design and data analysis decisions. (PRA)

Descriptors: Communication Research, Data Analysis, Higher Education, Mass Media, Research Design, Research Methodology

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A