Feminism and Advertising in Traditional and Nontraditional Women's Magazines 1950s-1980s.

Busby, Linda J.; Leichty, Greg

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Peer reviewed

ERIC Number: EJ468589

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

EISSN: N/A

Available Date: N/A

Feminism and Advertising in Traditional and Nontraditional Women's Magazines 1950s-1980s.

Busby, Linda J.; Leichty, Greg

Journalism Quarterly, v70 n2 p247-64 Sum 1993

Investigates to what extent advertisements in women's magazines (traditional and nontraditional) reflect the goals of the second feminist movement. Explores whether advertising and the feminist movement are incompatible. Performs content coding of advertising images in women's magazines from the years 1959, 1969, 1979, and 1989. (SR)

Descriptors: Advertising, Content Analysis, Feminism, Higher Education, Journalism

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A