A survey of cable television subscribers suggests that Public Broadcasting System programing benefits from repeat scheduling since regardless of which time a show might be dropped from the schedule about 23 percent of the audience would be lost, compared to a 12.2 percent audience loss for commercial entertainment programs. (GT)

Analyzes 521 "TV Guide" cover stories from 1970-1979, examining their power to influence television audiences. Asserts that, although viewer options increased substantially throughout the 1970s, "TV Guide" failed to keep pace with those changes. (MM)

Indicates that between 30 and 60 percent of the television viewers engage in a number of extra activities during commerical breaks. (RB)

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Tests recent Federal Communications Commission (FCC) ruling that marketplace forces will provide sufficient high quality broadcast programing. Finds that in the period 1981 to 1983, the amount of children's programing actually declined on commercial television stations and increased slightly on public broadcasting stations. Notes that cable…

Reports that 30 percent of those individuals watching a news broadcast were viewing it on nonlocal stations provided by cable television. (FL)

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

Concludes that the amount of time children and adults spend viewing television has little to do with their perceptions of violence. (FL)

A content analysis of the 23 prime time and Saturday morning television programs most popular with children suggested that in prime time programs, assertive and helping behavior were more frequent than aggression in efforts to solve problems, but that the rate of aggression was higher in Saturday programs. (GT)

Investigates how the presence of cable television affects parental mediation of television viewing. Finds that children whose homes have cable are exposed to more R and PG movies than their noncable counterparts. Finds little differences in mediation behaviors across pay, basic, and noncable environments. (RS)

Reports that both the overall diversity and the "specialized appeal" diversity of television programing were greater in 1948-1954, when there were four national television networks (ABC, CBS, DuMont, and NBC), than in 1955-56, following the demise of the DuMont Network. (GT)

Results demonstrated that color affects females more than males but increases positive judgement of aesthetic value and overall quality of commericlas for both sexes.

Neither of two types of television ownership--television station multiple ownership or crossownership with a local daily newspaper--was found to have an adverse effect on the quality of local television news (defined as the level of expenditures for such programing). Increased local cable television use was associated with a slight decline in news…

Among the results of an examination of television programing listings during people's time (4:00 to 8:00 p.m.) on three commercial network-affiliated stations were that six of 21 identified program types accounted for 70.2 percent of the programing and that there was no significant difference between the three stations' program offerings. (GT)

Analyzes television viewing behavior in a naturalistic setting, investigating channel changing and other commercial avoidance behaviors. Finds that channel changing is stimulated more by commercials than by programs and that 90% of channel changers click the switch during commercial breaks, raising serious questions about program and station…