Grounded in literature stemming from higher education research, this study examines how students evaluate public relations educators by gauging their perceptions of the professors' professional competency, professorial warmth, course difficulty, and industry connectivity. Using an experimental design, students (N = 303) from four U.S. universities…

Journalism schools are under pressure to look beyond traditional teaching methods to prepare students for the post-Internet, rapidly evolving news landscape. Heutagogy is a net-centric teaching method in which learners are highly autonomous and self-determined. In this article, Participatory Action Research theory was applied within a heutagogical…

Describes the requirement (at the Penn State School of Communications) that public relations majors pass a tough journalism gatekeeper course. Discusses briefly the course, its usefulness to public relations students, and the advantages to journalism majors of the presence of public relations students. (SR)

Describes how a public relations sequence at the University of Georgia in Athens "adopted" the offices of development for the University and its own college as the "clients" for students enrolled in a Public Relations Campaigns course. Discusses how students conducted research among donors and nondonors. Suggests a variety of…

Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…