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Direct linkFullerton, Jami A.; Kendrick, Alice – Journalism and Mass Communication Educator, 2017
Data from a national survey of U.S. advertising students compared those who planned to seek creative jobs in advertising with those who desired management positions and "Generalists," who chose both. Male and female students were equally likely to aspire to be Creatives, despite current U.S. agency estimates that men outnumber women by…
Descriptors: College Students, Advertising, Creativity, Grade Point Average
