While several studies have examined the learning outcomes of student-run communications agencies, these studies have mostly been from the perspective of faculty advisors. Through in-depth interviews with student agency graduates, this study examined how current industry professionals perceive the benefits of their student agency experiences and…

Finds that a majority of advertising and public-relations interns found their internships successful. Indicates that successful internships depend on predictors given the least attention by school programs: quality of supervision was the most important single predictor variable, followed in importance by organizational practices/policies, positive…

Investigates Channel One's educational benefits to teachers and students. Finds benefits are a student-heightened interest in geography, current events, and pop quizzes; and disadvantages are the commercials, superficial programming, intrusion into the school day, lack of integration into the curriculum, and limited availability of the equipment…