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Peer reviewed Peer reviewed
ERIC Number: EJ509854
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
EISSN: N/A
Available Date: N/A
The Effects of Message Framing on Response to Environmental Communications.
Davis, Joel J.
Journalism and Mass Communication Quarterly, v72 n2 p285-99 Sum 1995
Explores how the framing of environmental communication influences attitudes and environmentally responsible behaviors. Finds that communication that discussed losses (rather than gains) to the current (rather than future) generation gave rise to the most positive responses and the highest levels of intent to participate in environmentally-responsible behaviors. (SR)
Descriptors: Communication Research, Higher Education, Mass Media Effects, Mass Media Role, Public Opinion, Public Support
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A