Voter Learning in the 1996 Presidential Election: Did the Media Matter?.

Drew, Dan; Weaver, David

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Peer reviewed

ERIC Number: EJ573388

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1077-6990

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Voter Learning in the 1996 Presidential Election: Did the Media Matter?

Drew, Dan; Weaver, David

Journalism and Mass Communication Quarterly, v75 n2 p292-301 Sum 1998

Contributes to research on news media impact on presidential elections. Examines relationships of exposure and attention to various news media with information learned about the issue positions of 1996 presidential candidates; level of interest in this election campaign; and intention to vote. Finds statistically significant associations only between the media measures and campaign interest. (SR)

Descriptors: Mass Media Effects, Mass Media Role, News Media, Political Issues, Presidential Campaigns (United States)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A