Descriptor
| Business Communication | 1 |
| Classification | 1 |
| Intercultural Communication | 1 |
| International Trade | 1 |
| Language Role | 1 |
| Languages | 1 |
| Marketing | 1 |
Source
| Language Problems and… | 1 |
Author
| Holden, Nigel J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedHolden, Nigel J. – Language Problems and Language Planning, 1989
Identifies criteria for classifying languages according to their function and geographical spread in international business activity. Three language types are identified: (1) languages of marketing contact; (2) market languages; and (3) languages of marketing value. It is suggested that the overwhelming volume of the world's businees is conducted…
Descriptors: Business Communication, Classification, Intercultural Communication, International Trade
