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Holden, Nigel J. – Language Problems and Language Planning, 1989
Identifies criteria for classifying languages according to their function and geographical spread in international business activity. Three language types are identified: (1) languages of marketing contact; (2) market languages; and (3) languages of marketing value. It is suggested that the overwhelming volume of the world's businees is conducted…
Descriptors: Business Communication, Classification, Intercultural Communication, International Trade
Peer reviewed Peer reviewed
Harry, Ralph L. – Language Problems and Language Planning, 1989
Recounts the history of interest in developing Esperanto as a lingua franca for international law and diplomacy, beginning with Zamenhof's development of Esperanto and proceeding through the development of a lexicon for the language and through its application to legal issues. Prospects for the future of Esperanto are discussed. (DJD)
Descriptors: Diachronic Linguistics, Futures (of Society), Intercultural Communication, International Law