Cognitive metaphor research is characterized by the diversity of rival theories. Starting from this observation, the paper focuses on the problem of how the unity and diversity of cognitive theories of metaphor can be accounted for. The first part of the paper outlines a suitable metascientific approach which emerges as a modification of B. von…

Reviews some problems which have risen from the neglect of actual language behavior data in favor of data comprised solely of intuitions as to sentences' grammaticality. Discusses a study of syntactic variation across sex in Japanese as an example of research using socially situated real speech. (EKN)

Discusses the current meager state of knowledge of sex differentiation in language variation and concludes that poor theorizing and inadequate methodology are to blame. Describes a study of pronoun usage by male and female Japanese speakers to show that research on sex differentiation in language is possible. (EKN)