This study demonstrates how stakeholders' treatment of English language as the sole marketable/saleable commodity in educational setting can have implications for multilingualism and existing linguistic diversity in Pakistan. Language commodification refers to the valuation of languages as marketable/saleable commodities and their relative…

I outline the concept of "Language Hotspots", seeking to direct public and professional awareness of the global language extinction crisis. The loss of a single language leaves the science of linguistics impoverished and yet even few linguists realize that the vast majority of "language families" will likely be lost by the end…

The success of programs that are focused on revitalizing an endangered language depends on careful implementation. This paper examines four common mistakes that are made when linguists and anthropologists get involved with documenting endangered languages or participating in revitalization efforts: a failure to appreciate the complexity of the…

This paper explores the distance between documenting and revitalizing endangered languages and indicates critical points at which applied linguistics can play a role. We look at language documentation, language revitalization and their relationship. We then provide some examples from our own work. We see the lack of applied linguistics as a…