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Moving towards "Us-Others" Reciprocity: Implications of Glocalisation for Language Learning and Intercultural Communication
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East, Martin – Language and Intercultural Communication, 2008
Learning new languages potentially gives people vital skills to build more successful relationships, and understanding the social influences at work today may help us to know which type of language education is most beneficial. This article explores three social influences--globalisation, localisation and glocalisation--from the perspective of…
Descriptors: Intercultural Communication, Interpersonal Relationship, Second Language Learning, Social Influences