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Saraceni, Mario – Language and Intercultural Communication, 2009
The worldwide spread of English has recently received much interest. Issues relating to the multifaceted roles of English around the world have been highlighted and purist positions about English challenged. In particular (a) the assumption that British English is the only valid standard of English; and (b) the notion that the "native speaker" is…
Descriptors: Academic Discourse, Models, Acculturation, Native Speakers
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Tietze, Susanne – Language and Intercultural Communication, 2004
English has become the "lingua franca" of international business and management and is the preferred means of communication in intercultural and international encounters. In this paper it is shown that both the spread of the English language and the increasing dominance of a management discourse are based on a series of tacit assumptions and…
Descriptors: International Trade, Ideology, Cultural Differences, Intercultural Communication